The Secrets of Successful Category Management
Watch a recording of our webinar that was held on 25 August 2016 featuring the Procurement Advisor of Spotless Group and Co-Founder of Market Dojo, as they talk about structuring and communicating category management plan including business integration, and a case study of identifying opportunities across 46 spend categories and compare them in a single unified view.
Craig Knowles
Marketing Executive Market Dojo |
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1. Welcoming Remarks – 00:00
2. About GoSourcing – 00:11
3. Introduction – 00:24
4. Introducing Edward Rayner and Alun Rafique – 01:08
5. How to Structure and Communicate Category Management Plan by Edward Rayner – 03:02
6. The Sherlock Holmes in Sourcing by Alun Rafique – 28:39
7. Questions from audience – 42:21
8. Closing Remarks – 1:04:05
2. About GoSourcing – 00:11
3. Introduction – 00:24
4. Introducing Edward Rayner and Alun Rafique – 01:08
5. How to Structure and Communicate Category Management Plan by Edward Rayner – 03:02
6. The Sherlock Holmes in Sourcing by Alun Rafique – 28:39
7. Questions from audience – 42:21
8. Closing Remarks – 1:04:05
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