Category management teams are all about achieving maximum efficiency – but that’s no mean feat when the majority of category managers lack any formal training, having ended up in the position by accident.
It’s often hard for a category manager to figure out what’s going on, where their particular role fits in and how they can keep track of their assigned work.
And without a consistent approach, visibility across the portfolio and appropriate tools and processes, it’s difficult to manage categories successfully.
It’s often hard for a category manager to figure out what’s going on, where their particular role fits in and how they can keep track of their assigned work.
And without a consistent approach, visibility across the portfolio and appropriate tools and processes, it’s difficult to manage categories successfully.
So what’s the solution?
Implement an easy-to-use collaborative website to give your category management teams a central information point – programme goals, roles and responsibilities, tasks and due dates. Category management software delivers immediate visibility and controls and it’s flexible enough to evolve and mature as needed. Its benefits are:
Other ways you can improve collaboration to save time are:
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Implement an easy-to-use collaborative website to give your category management teams a central information point – programme goals, roles and responsibilities, tasks and due dates. Category management software delivers immediate visibility and controls and it’s flexible enough to evolve and mature as needed. Its benefits are:
- instant visibility through category management reporting;
- accountability for categories and tasks;
- a communication infrastructure that allows category managers to collaborate effectively and efficiently;
- simultaneous management of multiple categories and data filtering;
- saved time and cost.
Other ways you can improve collaboration to save time are:
- Schedule regular discussions – keep everyone in the loop so you can collectively spark ideas and inspire confidence.
- Keep work up to date – whatever timeline you choose, stick to it!
- Share information – as much as possible, with everyone you can, even if it’s just a conversation round the water-cooler.
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